AIDA funnel model is a commonly used across Industry Verticals for Creating awareness and generating potential leads for maximizing revenue for all concerned stakeholders.
Lets take an Example of Tata Neu a new APP launched by Tatas.
ATTENTION
Tata Digital started advertising in Social Media , Print & TV AD’s of launch of their New app “Tata Neu“. Consumers started coming across the AD’s across various mediums thereby garnering awareness of their new launch.
INTEREST
Once the customer become aware of the New app, Tata Digital started worked towards increasing the interest level of consumers by showcasing the various Tata brands like Big basket, Chroma to name a few brought under a single app.
DESIRE
For a consumer having their requirements like Groceries , Electronic goods, Airline , Vehicle , Clothing under single APP make it convenient. Here the mindset of consumer changes from “I like “to “I should try it “.
ACTION
Ultimate goal of any marketing campaign is initiate the purchase action of the product or services. Tata Neu had more than 2.2 millions downloads within a few days of launch.
This process is similar across Industry Verticals like Industrial / Software / Online Education program to name a few.
